Quantitative Benchmark Polling provides fundamental strategic direction to all elements of a campaign. This research identifies and tests key issues, develops and evaluates strategic messages, and defines the base and swing. Whitman Insight Strategies
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Domestic & Foreign Politics
Whitman Insight Strategies provides public opinion polling and strategic consulting to domestic and foreign candidates and parties to develop winning campaigns. In the United States, we conduct research and provide strategy for Democrats at the national, state, congressional, and local levels. For foreign candidates and parties, we conduct polling and provide strategic consulting at the national level.
Campaign Strategy
BENCHMARK POLLING, MESSAGE DEVELOPMENT & ADVERTISING TESTING
Quantitative Benchmark Polling provides fundamental strategic direction to all elements of a campaign. This research identifies and tests key issues, develops and evaluates strategic messages, and defines the base and swing.
Tracking Polls assess the effectiveness of communications, measure changes in opinions of the base and swing, and determine the need for changes to messages and strategy over the course of the campaign.
Message Development & Optimization tests the appeal and effectiveness strategic messages developed in conjunction with the campaign.
Incumbent Vulnerability & Challenger Viability Assessments determine specific re-election numbers for incumbents, examine challenger support, and evaluate messages to maintain the base and convert the swing.
Crisis Management Strategies help candidates respond quickly and effectively to a crisis by identifying preemptive actions to undertake as a crisis unfolds, developing the most effective responses to insulate the candidate from harm, and setting out a strategy to strengthen a candidate’s position for the long term.
Advertising Testing evaluates and enhances television, direct mail, online, and radio communications. Employing a forced exposure pre/post methodology, this research measures advertising's impact on candidate appeal and image among the base and swing.
Democracy Consulting
Democracy Consulting provides strategies for emerging democracies, helps build Western-style campaigns, and trains foreign nationals in the art of winning free and fair elections.
Election Monitoring lends international credibility to candidates and campaigns through the examination and certification of elections as free and fair.