Corporate & Brand Strategy

WINS provides research and strategic guidance for corporations and advertising firms around the globe. Working in local, national, and international markets, we customize our research to fit each culture or target audience. Our experience includes quantitative and qualitative research among consumers, opinion-leaders, financial analysts, institutional investors, industry experts, senior executives, and government officials.

Brand Management
message development, advertising testing and targeting

Brand and Communications Tracking provides a forward-looking strategy to evaluate the health of a brand and the effectiveness of communications campaigns. This research measures changes in opinion and behavior to provide competitive analyses, assess potential threats, and recommend changes in message, execution, or ad buys.

Message Development & Optimization identifies messages to form the basis of communications campaigns. These studies optimize messages to test the appeal and effectiveness of concept statements.

Advertising Testing evaluates and enhances television, print, online, and radio communications. Employing a forced exposure pre/post methodology, communications testing measures advertising's impact on attitudes and behavior towards a product, service, brand, or issue. This research can test rough-cuts or story boards to optimize spots or decide which campaign to choose.

Positioning Studies test alternative ways of positioning a brand, product, or service and can also include message testing.

Segmentation and Targeting Studies identifies key groups for marketing outreach and communications campaigns.

Brand Development & Extension provides image and message testing, brand positioning, and name generation for companies developing their brand or expanding into new industries, products, or services.

New Product Development Testing determines the appeal and positioning for the new product, sizes the market, defines the demographic profile of early adopters, and determines price sensitivity within the target market.

Corporate Reputation Strategies
public affairs, crisis management and advocacy

Corporate Reputation Assessment evaluates a company’s image across all key stakeholders, such as consumers, opinion leaders, business executives, Wall St., government officials, and employees.

Public Affairs Research helps corporations navigate the intersection of politics and business with strategies to address regulatory and legislative concerns, political crises, issue advocacy, and public education campaigns.

Crisis Management Strategies help clients respond quickly and effectively to a crisis. This program identifies preemptive actions businesses can undertake as a crisis unfolds, develops the most effective response to insulate a company from harm, and sets out a strategy to strengthen the company for the long term.

Advocacy Polling assists companies in marshalling the power of public opinion to achieve corporate objectives

Branded Research offers companies the opportunity to grow awareness and thought leadership or promote a specific cause through publicly released sponsored research

Strategic Philanthropy identifies the best avenues for philanthropic giving.

Intelligence Gathering
businesses, opinion leaders, consumers and employees

Business Intelligence Gathering provides intelligence on what competitors are doing and how to better appeal to customers in the B2B marketplace.

Opinion Pulse is a multi-functional tool to that allows corporations to gather business intelligence, support lobbying efforts, and promote thought-leadership.

Conference Optimizer enhances conference messages, anticipates complications, and evaluates the impact of high-stakes conferences on corporate reputation and brand image.

Global Opinion Leaders Forum (GOLF) is a regular tracking system that keeps a pulse on opinion-leaders across multiple categories and markets.

Readership and Viewership Studies help media companies understand how to enhance their offerings and grow their audiences.

Customer Satisfaction Studies provide critical information about customers both for B2B and B2C marketplaces.

Usability Testing helps test the functionality and content of websites and software by carefully examining how target individuals use the product, identifying points of confusions, and determining ways to improve ease of use.

Litigation Research aids in venue-shopping or jury-selection by determining the opinions and perceptions of target audiences in each locale.

Employee Research studies employee satisfaction and provides insight into means of improving employee retention.