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American Red Cross emergency preparedness study The challenge: The American Red Cross in Greater New York (ARC/GNY) needed to determine how prepared New York City residents and businesses were for emergencies. The solution: WINS conducted a quantitative study to identify what steps NYC households and businesses had taken and thought they should take to prepare for emergencies. The result: These findings enabled WINS to design an actionable strategy to position ARC/GNY as the premier organization preparing NYC for emergencies. The ARC/GNY released these findings to heighten its brand awareness and created a media kit highlighting ARC/GNY’s emergency preparedness solutions. Research tools: |
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