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Motorola Networks and Enterprise TRACKING THE MOTOROLA BRAND The challenge: Motorola’s Networks and Enterprise division wanted to enhance its communications to the public safety industry and evaluate the strengths and weaknesses of its brand among first responders and public safety officials. The solution: WINS conducted tracking research among first responders and government officials at the federal, state and local levels. WINS also conducted tracking research to evaluate perceptions of the Motorola brand among executives, decision-makers, and engineers in the utilities industry. The result: WINS provides regular recommendations for ways to enhance Motorola’s advertising to the public safety sector, tracks the effectiveness of Motorola’s advertising, and evaluates the strength of the brand among public safety officials. Research tools: |
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Brand and Communications Tracking