Motorola Mobile Devices
EXPANDING THE BRAND AND RE-ENGAGING CUSTOMERS

The challenge: Motorola Mobile Devices needed to stimulate repurchase and re-engage its wireless phone users.

The solution: WINS worked with Motorola’s advertising agency to develop concepts to enhance brand loyalty and trigger new sales. WINS conducted a series of focus groups with current and lapsed Motorola users to identify the most effective concepts and messages for this campaign.

The result: Trends uncovered during the groups had significantly broader implications than anticipated, suggesting fundamental shifts in the company’s approach to consumer advertising.

Research tools:
Brand Development and Extension
Segmentation and Targeting Studies
Message Development and Optimization
Advertising Testing

more motorola

back to index of case studies

More case studies