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Motorola Networks and Enterprise extending the moto campaign The challenge: Motorola’s Networks and Enterprise division needed to extend its MOTO campaign across multiple business units. The solution: To guide Motorola’s communication strategy through this transition, WINS conducted extensive communications testing across a range of industries, including Homeland Security, Public Safety, Education, Hospitality, Retail, and Entertainment. The result: Motorola successfully unified its communications to multiple business sectors under the MOTO campaign. Research tools: |
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Brand Development and Extension