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Beilenson for Congress POSITIONING A CANDIDATE IN A CROWDED PRIMARY The challenge: Peter Beilenson is running for the Democratic nomination for an open seat in Maryland’s 3rdCongressional district. Beilenson for Congress needed a strategist and pollster to guide communications and provide regular strategic advice on all facets of the campaign. The solution: WINS conducted a strategic benchmark poll to identify key issues, evaluate messages among the base and swing, target key voter segments, and examine depth of support. The result: WINS recommended a unique and compelling positioning for Peter to differentiate himself and appeal to likely voters. Research tools: |
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Quantitative Benchmark Polling