   |
|||
     |
|||
 |
American Red Cross ASSESSING THE ARC/GNY BRAND IMAGE The challenge: In the aftermath of 9/11, the American Red Cross of Greater New York and ARC chapters across New York state approached WINS to assist in strengthening the organization’s brand image and to identify the most effective messaging and communications strategies for fundraising. The solution: WINS conducted quantitative research testing key messages among New York residents and opinion leaders, and created a strategy to reposition ARC/GNY as a relevant brand rather than a bureaucracy. The result: WINS successfully identified the most effective messaging and communications strategies to build public awareness of ARC/GNY and to enhance fundraising initiatives. Research tools: |
||
More case studies |
|||
Brand and Communications Tracking