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Albania STRATEGIC BENCHMARK & MESSAGE POLL The challenge: Heading in to the 2005 Parliamentary elections, former President Sali Berisha and his Democratic Party needed to accurately assess the Albanian electorate in order to secure swing votes in this tight race. The solution: Relying on extensive experience conducting political research in the Balkans, WINS conducted in-depth opinion polling among Albanian voters to identify the most important issues, powerful themes, and compelling messages to influence likely voters. The result: WINS benchmark research guided the campaign strategy, leading to the Democratic Party’s victory over the Socialists and enabling Berisha to become Prime Minister. Research tools: |
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Quantitative Benchmark Polling