AIG American General
BRANDING AND COMMUNICATIONS TRACKING STUDY

The challenge: AIG American General needed to evaluate the strength of its brand and assess the effectiveness of its print communications campaign geared toward insurance agents.

The solution: WINS conducted telephone and online surveys among insurance agents to examine and track awareness and effectiveness of communications and identify the strengths and weaknesses of AIG American General and competitors.

The result: Relying on this research, AIG American General has implemented changes to enhance its brand communications. WINS continues to track and evaluate AIG American General’s brand and advertising on a regular basis.

Research tools:
Brand and Communications Tracking
Message Development and Optimization
Advertising Testing
Segmentation and Targeting Studies

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